The event, called Hoops for a Cause, raised money for the Amar’e Stoudemire Foundation, which helps at-risk youth. The clothing is available only at Macy’s and is part of Roy’s secondary line, .
Every year, Roy collaborates with a new “artist.” She has worked with an RB singer (Estelle, on jewelry), a model (Jessica Stam, on handbags and sportswear) and a surfer (Karina Petroni, on footwear). Roy said she teamed with Petroni because she has a fear of open water.
“I feel that if I’m not learning and evolving, I’m not happy,” she said.
As the crowd waited for Roy and Stoudemire, six women stood on large black cubes modeling the clothing on a path leading up to two pop-a-shot booths. Customers could spend $50 to play the game, with each basket contributing $5 to the Amar’e Stoudemire Foundation.
Most of the clothes looked understated, comfortable and sporty. Stoudemire stuck with the message about the clothing.
“You want to go to any sporting event, any basketball game, any courtside seating, you need this apparel,” he said.
Of the logo — a heart and a basketball intertwined— designed by a graffiti artist but chosen by Stoudemire, Roy said, “The basketball is him and the heart is me, but actually his name means love.”
Roy and Stoudemire spoke about their respect for the other’s work ethic as the primary reason for their collaboration.
“He works hours above and beyond what some of his co-workers do,” Roy said. “And it’s the same way in fashion. It becomes a lifestyle. I don’t stop at 12 o’clock; I don’t stop at 1 o’clock. I breathe it and I think it and I love it and it’s me. And he just loves fashion, beyond that.”
Stoudemire said of women’s fashion, “I think the most intriguing fact is that it’s not easy.”
Roy said Stoudemire had input in the design process, often choosing the different pieces. “This reflects him, this does not reflect him,” she said, describing his vetting process. “And that’s with fabrics and colors.”
“He has a very strong point of view,” Roy said of Stoudemire’s fashion sense.
Stoudemire’s fashion sense is not new. Shortly after the N.B.A. instituted a dress code in 2005, he missed all but three games that season because of knee troubles. This left Stoudemire as an unofficial sartorial spokesman on the sideline, wearing clothes that looked as if they belonged in trendier parts of Brooklyn or in Mos Def’s closet, not in the oversized, baggy meccas that N.B.A. locker rooms had been only a season before.
“Amar’e’s good,” the former star Walt Frazier, renowned for his own fashion sense, told in February. “He’s more of a GQ guy, with the tight Italian style.”
Stoudemire has also teamed with Big Lead Sports on a Web-based initiative involving lifestyle and basketball content, as well a fantasy basketball platform and an educational program for children that combines math with fantasy basketball. And he has a deal with Scholastic to begin a series of children’s books starting next year.
The fashion line features the words style and power prominently on T-shirts, a message that was not lost on Roy.
“Well, he is a power forward, right?” she said. “And I am style. But more than anything, it’s about how those two things merge.”
Roy said she knew very little about basketball before working with Stoudemire but is now a Knicks fan.
“Madison Square Garden has an energy that fashion has,” she said. “And what I mean by that is that there’s a very palpable feeling when you’re in Madison Square Garden. There is a very palpable feeling when you’re at a fashion show, when you get that garment that looks so amazing on you, and you feel so good in. It’s energizing.”